A gem of an idea.

Credited for bringing the novel concept of "gold and diamonds by the gram" to the Philippines is Mrs. Edna Lhuillier. The concept is designed after the "by the gram" concept of selling gold, made famous by the stalls on New York's 47th Street. This retail concept was first introduced in 2005 during the inaugural of the first JustJewels store at Glorietta 4 mall in Makati City. Since then, other Just Jewels stores have opened their doors to allow more jewelry lovers to enjoy this novel retail experience.

Find yourself in Just Jewels

What makes a gem’s glitter attractive? What makes gold enticing? It is no longer just about the glitz and glamour. Here at Just Jewels, every piece of jewelry has distinct cuts and shapes that creates a perfectly imperfect accessory that is just as unique and beautiful as you.

In Just Jewels, your individuality is celebrated. We have over 1,000 designs that are made to reflect who you are. Here, you will be able to find a piece that represents "you" with every quirk and every trait that makes you captivating.

Just Jewels does not just sell pieces of jewelry. We help you choose from a delectable selection of rings, bracelets, earrings, necklaces and set pieces that will make your true self shine brighter and more brilliant than any gem in existence.

Here, at Just Jewels, our inspiration is you and how we can amplify your genuine and unique character. We believe that our jewelry, like your beauty, is priceless and timeless.